Sip happens

Event Details:

Date: 3rd December 2025
Time: 5pm GMT / 6pm CEST

A lead downloads a whitepaper. Someone visits your pricing page. Great. But is the account actually ready to buy?

In today’s high-pressure go-to-market landscape, it’s easy to mistake surface-level engagement for true buying intent. But not every signal tells the full story, and not every interested contact means an account is genuinely in-market.

Join us for an exclusive virtual gin tasting and a refreshing discussion on how to bring more clarity (and less chaos!) to lead qualification in an account-based world. We’ll explore:

• What a lead really means when you’re dealing with complex, multi-threaded buying groups
• When (and when not) to qualify an account as MQA using intent data, engagement signals, and real context
• How to cut through the noise and accurately assess where an account is in the buying journey

You’ll leave with a practical framework for evaluating lead-level activity across accounts, so your sales and marketing teams can align more effectively, avoid false starts, and generate pipeline with purpose.

Just like a great gin, a winning GTM strategy comes down to the right blend of signals, context, and timing.

Registration closes November 12th to allow time for delivery of your gin kit – please note that shipping is available to the UK/Europe ONLY. Don’t miss your seat (or your sip!)