Mastering Account-Based Sales Virtual Event
Master the Art of Closing High-Value Accounts with Precision and Confidence
2025 B2B Sales Trends – What’s Hot & What’s Next
In this kick-off session, Alexine Mudawar from Women in Sales and Vin Matano from Creatorbuzz share their expertise about what’s changing and what’s working in the B2B sales space and how sellers can stand out in 2025.
Account-Based Selling – From Strategy to Execution
In this session, Sean Magee and Janelle Pierini from Demandbase share how to implement a structured and effective account-based sales (ABS) strategy – from SDR to execution, SDR to AE handoff, and AE to Post-Sales. Learn how to identify high-value accounts with the help of AI, engage key stakeholders through multithreaded plays, and drive action and improve retention through personalized sales playbooks.
Uber’s 3 Pillars to Sales & Marketing Alignment
In this panel session, Jay Tuel from Demandbase is joined by Bella Petr from Uber for Business and Lindsay Joyce from Postal to discuss how Uber leverages 3 core pillars to unlock sales and marketing alignment: Building trust as the foundation, doing more with less, and execution and enablement.
Optimizing Opportunity Cycles – A Data-Driven Approach
In this panel session, Jay Tuel from Demandbase is joined by Lindsay Joyce from Postal, Everett Berry from Clay, and Claudia Ransin from Gong to walk through a full-funnel mock opportunity cycle – from initial outreach, to closed-won, to upsell – to showcase how to drive more effective prospecting, engagement, and deal progression.
Speakers
Alexine Mudawar
CEO, Women in Sales
Vin Matano
Founder, Creatorbuzz
Jay Tuel
Chief Evangelist, Sales, Demandbase
Sean Magee
Sr. Director, Sales Development, Demandbase
Janelle Pierini
Sr. Manager, Mid Market Sales, Demandbase
Everett Berry
GTM Engineering, Clay
Lindsay Joyce
Director, Demand Generation, Postal
Claudia Ransin
Enterprise Sales Manager, Gong
Bella Petr
Demand Marketing Lead, Uber
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