7 ABM plays to navigate the buyer's journey
Strategies from leading B2B marketers to influence every stage of the buyer’s journey with account-based marketing.
Discover how top B2B marketing leaders from Drift, Inverta, ON24, PFL, SalesLoft, Sendoso, and Uberflip use ABM to accelerate revenue, increase ROI, and mature their programs.
These proven ABM plays show how teams:
- Surface and prioritize high-value accounts
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Drive engagement with interactive webinars and personalized web experiences
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Keep deals moving with thoughtful touches like eGifting
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Break through the noise with virtual events — all leading to closed-won deals
Today’s B2B marketing landscape is tougher than ever — from remote work realities to tighter budgets. These actionable ABM power plays will help you overcome modern challenges and take your strategy to the next level.
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