SAN FRANCISCO – Mar 14, 2017 – Demandbase, the leader in Account-Based Marketing (ABM), today announced the addition of Kelly Cook and Dom Lindars to its leadership team. They join the company as Vice President of Product, Advertising Solutions and Vice President of Product, Marketing Solutions, respectively. Together, they will support Demandbase’s ambitious strategy for delivering best-in-class ABM solutions to the market and support the expansion of the company’s offerings with artificial intelligence and machine learning technologies.
“Kelly and Dom are great additions to the Demandbase management team. Both have stellar track records – demonstrating success in both entrepreneurial roles and public companies that have scaled,” said Chris Golec, Demandbase CEO. “These are seasoned leaders who will accelerate Demandbase’s technology and innovation leadership as the demand for ABM solutions continues to grow.”
In charge of strategy and development for Demandbase’s Global Advertising Solutions, Cook is an accomplished product management executive who brings deep B2B advertising expertise to the role. Before joining Demandbase, she held senior product leadership positions at WebMD and Mobiquity, where she employed data analytics and predictive modeling to design and launch unique offerings that materially increased advertising effectiveness for more than 50 clients across a broad range of industries. Previously a software engineer, Cook possesses an in-depth understanding of product and software development best practices that contributed to her success in rapidly driving creative initiatives from concept to implementation. She holds an MBA from the Stephen M. Ross School of Business at the University of Michigan and a bachelor’s degree from the College of William and Mary.
“Speaking from experience, I know that B2B marketers are not satisfied with solutions that are simply adaptations of B2C technologies,” Cook said. “In particular, I think Demandbase’s use of artificial intelligence will dramatically help B2B companies leverage their customer data and overcome the challenges they face with their current advertising investments.”
Lindars brings 25 years of experience with technology companies, including SaaS and marketing automation expertise. Before joining Demandbase, Lindars spent several years at Oracle, where he led Database Cloud product management and built out the company’s first generation of marketing automation tools. Beyond his marketing, product management, and sales credentials, he has deep practical experience in digital marketing and all aspects of B2B marketing from campaign design, through execution and analytics. Previously, he was CEO and co-founder of Marketbright, a SaaS marketing automation solution that enabled B2B enterprises to create and manage leads, and convert prospects into customers. He holds a bachelor’s degree from the University of Exeter in the United Kingdom.
“Demandbase realizes that every phase of the B2B buying journey can benefit from innovation and technology,” Lindars said. “We’re in a unique position because of our vast set of proprietary B2B company data – to which we can apply machine learning.”
Integrated into more than 40 marketing and CRM solutions and adopted by hundreds of leading enterprises, Demandbase offers the only end-to-end, SaaS-based ABM platform, comprising advertising, marketing, sales and analytics solutions. Demandbase accelerates revenue growth for customers by helping them identify, target, engage and sell to high-value accounts.
These additions to the Demandbase team come ahead of the company’s fourth annual Marketing Innovation Summit, April 5-6 in San Francisco. For more information on sessions, speakers and sponsors, please visit www.marketinginnovationsummit.com.
Demandbase, the leader in Account-Based Marketing (ABM), has been introducing ABM solutions to the market since 2011. The company offers the only end-to-end ABM platform — account identification, account-based advertising, B2B website personalization, account-based marketing automation, sales insights, and integrations into CRM so that ABM results are optimized around sales activity. The Demandbase B2B Marketing Cloud is the only subscription-based ad targeting and web personalization solution that lets marketers connect campaigns directly to revenue. The B2B Marketing Cloud is powered by patented technology, which allows companies to identify in real-time the accounts they value most and personalize their digital marketing efforts to them. Enterprise leaders and high-growth companies such as Adobe, GE, Salesforce.com, Oracle, Box, CSC, DocuSign, Dell and others use Demandbase to drive ABM and maximize their marketing performance. The company was named a Gartner Cool Vendor for Tech Go-To Market in 2016. To learn more about Demandbase, visit us on Twitter, LinkedIn and our blog.