SAN FRANCISCO – Oct. 26, 2016 – Demandbase, the leader in Account-Based Marketing (ABM), today announced that Tony Russo has joined the company as Chief Financial Officer. Russo brings more than 25 years of experience leading finance and operations teams for enterprise software companies, including experience with high-growth SaaS companies. In his new role, Russo will help accelerate the growth and expansion of Demandbase as the company scales to meet the growing needs of B2B marketers today.
Demandbase offers the only end-to-end, SaaS-based Account-Based Marketing platform – which helps companies identify, target, engage and sell to target accounts. Demandbase is adopted by hundreds of leading enterprises, including Salesforce, GE and HP Enterprise and integrated into more than 40 marketing and CRM solutions. The company’s recently announced DemandGraph, the B2B marketing industry’s first artificial intelligence driven business graph that captures and monitors in-depth business behavior and relationships across businesses worldwide.
“As we advance our ABM solution, bring innovative technology to market and position ourselves as a leading Software as a Service company, Tony brings a breadth of SaaS knowledge and expertise that will aid us in broadening our global operations,” said Chris Golec, founder and CEO of Demandbase. “We have disrupted the market with our subscription-based advertising solution and with Tony on board we will expand this business model to greater heights and continue to drive explosive growth with our recurring revenue.”
Demandbase continues to lead innovation in ABM and is focused on strategic growth. Recently expanding to Europe, the company now has over 230 global employees and serves many of the world’s largest healthcare, technology, manufacturing and financial services companies. Demandbase also is investing to further differentiate and improve its competitive advantage, including two acquisitions – WhoToo and Spiderbook which have broadened the company’s data and product offering suite.
“I am incredibly impressed with Demandbase’s unique offering and trajectory, financial performance, and the company’s ability to continuously deliver value and grow their customer base,” said Tony Russo, Chief Financial Officer at Demandbase. “I’m looking forward to helping Demandbase continue to grow and bring end-to-end ABM solutions to B2B marketers worldwide.”
Russo has a successful track record of scaling and managing businesses from a financial and operational perspective. Before joining Demandbase, he served as CFO at leading enterprise software and SaaS companies. Most recently, Russo was the chief financial officer at Moovweb, a mobile web platform and services company, and Efficient Frontier, a digital marketing company, which was acquired by Adobe. Russo holds an M.B.A. from Stanford University Graduate School of Business and a B.A. from John Hopkins University.
Demandbase, the leader in Account-Based Marketing (ABM), has been introducing ABM solutions to the market since 2011. The company offers the only end-to-end ABM platform — account identification, account-based advertising, B2B website personalization, account-based marketing automation, sales insights and integrations into CRM so that ABM results are optimized around sales activity. The Demandbase B2B Marketing Cloud is the only subscription-based ad targeting and web personalization solution that let marketers connect campaigns directly to revenue. The B2B Marketing Cloud is powered by patented technology, which allows companies to identify in real-time the accounts they value most and personalize their digital marketing efforts to them. Enterprise leaders and high-growth companies such as Adobe, GE, Salesforce.com, Oracle, Box, CSC, DocuSign, Dell and others use Demandbase to drive ABM and maximize their marketing performance. The company was named a Gartner Cool Vendor for Tech Go-To Market in 2016. More information can be found at https://www.demandbase.com or by following the company on Twitter @Demandbase.