Focusing on the best opportunities is the cornerstone of Account-Based Marketing, and that’s what market segmentation is all about.
What is market segmentation? It’s the process of dividing customers into more refined groups of buyers based on selected characteristics to execute targeted outreach. When you apply segmentation, you’ll improve pipeline velocity, close more deals, and increase your average contract value.
This playbook provides Marketing and Sales teams with detailed insight for incorporating market segmentation in your B2B, including: