The Market Segmentation Playbook

The definitive guide to grouping accounts for targeted Sales and Marketing.

Focusing on the best opportunities is the cornerstone of Account-Based Marketing, and that’s what market segmentation is all about.

What is market segmentation? It’s the process of dividing customers into more refined groups of buyers based on selected characteristics to execute targeted outreach. When you apply segmentation, you’ll improve pipeline velocity, close more deals, and increase your average contract value.

This playbook provides Marketing and Sales teams with detailed insight for incorporating market segmentation in your B2B, including:

  • 3 methods for identifying and building your Target Account List
  • Proven examples of segments, from simple to advanced
  • How to find the sweet spot of segmentation for maximum impact
  • Checklists for identifying the right target accounts and creating the best segments for Marketing programs