New research from Demandbase shows that artificial intelligence is poised to revolutionize marketing by 2020, but B2B marketers lack understanding and adoption. Further education and hands on experience will ensure the use of AI technology to support marketing is successful.
Sophisticated AI and machine learning now make it possible for DemandGraph to read and analyze hundreds of terabytes of unstructured text every month along with billions of web interactions from B2B buyers every month. This provides marketers with a single comprehensive view of their prospects including what they are looking for, when they are spending money and who will be influencing the decision.
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