Demandbase Virtual Events and User Groups
Learn and network with other Demandbase One™ users
Join regional user groups to swap ideas, share success stories, and get inspired by marketers who are driving results with Demandbase.
Connect, learn, and share revenue-driving strategies with fellow Demandbase enthusiasts at our user group events!
Whether you’re a seasoned account-based marketing expert or just beginning your journey, these user groups offer invaluable insights from peers across industries to help you optimize your ABM strategy and drive better results.
Register for one of our upcoming sessions below or catch up on our on-demand sessions.
Upcoming virtual events and user groups
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February 2026 recap
From intent to impact: How SAP Concur prioritizes the right account actions to drive demand
Our February User Group spotlighted how SAP Concur successfully used personalization and targeted account insights to engage the right buyers, align marketing and sales, and drive meaningful results.
Key takeaways included:
- How SAP Concur uses personalization to deliver more relevant, timely experiences
- How targeted account insights help prioritize high-impact accounts and actions
- How marketing and sales align around shared signals to drive focus and efficiency
- How to evolve an existing ABM strategy without adding new tools or complexity
Past virtual events and user groups
Demandbase Community Virtual User Group On-Demand. Account-based marketers connecting to empower each other in B2B account-based go-to-market.
Demandbase Community Virtual User Group On-Demand. Account-based marketers connecting to empower each other in B2B account-based go-to-market.
Featuring: Dylan Freier, Sr. Manager, ABM at Matillion and Caroline Newby, ABM Expert April 19th at 9am PT/12pm ET During this event, Demandbase Champion, Dylan Freier of Matillion and Caroline Newby, ABM expert, will dive into their tried and true methodology and welcome your questions in order to understand your use case and provide tips…
Featuring: Mandy Hanson, Director of Global ABM, Lacework May 3rd at 9am PT/12pm ET Mandy Hanson, Demandbase Champion and Director of Global Account Based Marketing at Lacework, leverages Demandbase One Intent to its fullest at Lacework. She leverages intent across prospect, customer and competitor campaigns and is looking forward to sharing her tips on…
Demandbase Community Virtual User Group On-Demand. Account-based marketers connecting to empower each other in B2B account-based go-to-market.
Demandbase Community Virtual User Group On-Demand. Account-based marketers connecting to empower each other in B2B account-based go-to-market.
Continue the conversation and get to know fellow Demandbase users in the Demandbase community hub, your central resource for expert insights and collaboration.
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