Announcing Demandbase Inaugural ‘Partner of the Year’ Awards
Account-based marketing at its core is about collaborating within an organization to achieve success with targeted accounts. Our partner organization extends that collaboration to a network of industry-leading technology and service providers that support our customers on their ABM journey with innovative joint solutions and dedicated ABM services.
Our partners are the best in B2B GTM, and we are pleased to announce our inaugural ‘Partner of the Year’ Awards to recognize the partners who are innovating and supporting our customers through their expertise, innovation, and commitment to quality and service. These partners drive results for both Demandbase and our customers – enabling our customers to engage expert B2B service providers and connect their tech stacks seamlessly through the Demandbase Marketplace.
Service Provider Partner of the Year
Our service providers help customers plan and optimize their GTM strategies. To qualify for “Service Provider Partner of the Year”, a partner must:
- Have joined our program prior to Jan. 1 of the program year
- Have achieved Certified or Premier Program status
- Have contributed to co-marketing with content or expertise
- Have an active listing on the Demandbase Marketplace
- Have submitted at least one closed-won referral during the program year
- Be active and in good standing in our program and have no escalations with clients
With over 40 Certified and Premier service providers and agencies, the competition was fierce for our “Service Provider Partner of the Year” award. The winner in this category has been working with Demandbase for over 2 years, and has a dedicated ABM practice. Their team is Demandbase ABM GTM Certified, and they support our customers with skill and confidence. They’ve lent their expertise to one of our top performing marketing campaigns of the last year.
Our Service Provider Partner of the Year is: Iron Horse
Iron Horse is an audience-centric demand gen agency helping B2B enterprises turn target lists into pipeline with GTM strategy, paid media, content, and website services. Congratulations to the Iron Horse team, and thank you for your continued support of our customers and the Demandbase brand!
Technology Partner of the Year
We also have partnerships with the top B2B software companies with adjacent technologies. Our technology integration partners build apps, tools, and data connections that work seamlessly with Demandbase One. These partners help customers activate data, automate workflows, and connect their tech stack enabling our customers to orchestrate their account-based strategies using Demandbase data.
To qualify for this award, the technology integration partner must:
- Have an active integration on the Demandbase Marketplace
- Have contributed to co-marketing with content or expertise
- Have aligned with the Demandbase field by either hosting a networking event or participating in a Demandbase Partner Perspectives
With 50 technology integration partners and counting, it was difficult to choose one winner in this category!
This award goes to a technology partner who has not only integrated their technology but leaned into co-marketing and promotion, and they are the top viewed integration on our Demandbase Marketplace. This partner has hosted Demandbase teams for networking and has participated in several internal events to align with the Demandbase teams and our customers.
Our Technology Partner of the Year is: Informa TechTarget
Informa TechTarget is a trusted global partner of leading B2B brands and dynamic start-ups alike. Committed to accelerating growth for businesses everywhere, they harness the insights of over 750 experts across a network of more than 220 digital properties to guide and shape the critical decisions of our industry.
Congratulations to the Informa TechTarget team and thank you for your continued partnership!
Partnering DNA
“We’re so grateful to all of our partners for their support of Demandbase and our customers. IronHorse and Informa TechTarget exemplify the level of collaboration, creativity, and expertise we look for in a strong partnership, and with them, we know our customers are getting the best in B2B.”
VP of Partnerships, Demandbase
Collaborating with partners is becoming a part of our organizational DNA at Demandbase. We understand that great account-based programs require strong integration capabilities across the martech stack and trusted agencies and service providers to bring strategies to life for our customers.
If you have a technology you would like to integrate with Demandbase or if you provide B2B GTM services, we want to hear from you! Apply to become a Demandbase partner today!
We have updated our Privacy Notice. Please click here for details.