Account Intelligence

10 Reasons AI Said Customers Love Demandbase, Supported by Customer Use Cases

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May 23, 2023

6 mins read

AI Says customers love demandbase blog feature

10 Reasons AI Said Customers Love Demandbase, Supported by Customer Use Cases

Call us biased, but thanks to all the consistent feedback from our customer and partner ecosystem, we know there are infinite reasons to love Demandbase.

But because we’re not ones to shy away from a challenge, we took ourselves (and our bias) out of the equation.


We turned to ChatGPT and asked point blank: “why do our customers love Demandbase?” However, if you’re skeptical about trusting AI, we’ve got some quotes from our beloved customers to back up its claims.

In this blog, we’ll explore the key features and benefits of Demandbase that have made it a favorite among our customers, from our powerful account-based marketing capabilities to our intuitive user interface and expert support. Whether you’re a marketer looking to supercharge your B2B campaigns or a business owner looking for a competitive edge, we’re the solution you’ve been looking for! lLet’s dive in and see what ChatGPT had to say about why our customers can’t get enough of us.

AI vs. Real customers

Note: The ChatGPT points will be in italics to be easily identifiable from the rest of the text. Our prompt was: “List 10 things that people love about Demandbase.”

AI Reason 1

Highly targeted advertising: Demandbase offers highly targeted advertising that allows customers to reach their desired audience with personalized messages, resulting in better engagement and conversion rates.

What our customers had to say about it
“I wouldn’t want to do ABM without Demandbase. It’s the backbone of all of my programs.”
-Mandy Hanson, Director, Global Account Based Marketing at Lacework

Read more about how Mandy was able to leverage a mix of our ABX, orchestration, and advertising solutions.

AI Reason 2

Demandbase’s account-based marketing approach allows customers to focus on high-value accounts and improve their sales pipeline.

What our customers had to say about it
“There’s so much room for growth. We’re only using a small bit of what Demandbase can do and that’s already so powerful.”
-Elsa Toutlemonde, Account-Based Marketing Manager at Thales

Read more about how Elsa led the charge to quadruple CTRs, double MQAs, and re-engage 50% of Targets.

AI Reason 3

Comprehensive data: Demandbase provides comprehensive data on website visitors, allowing customers to gain insights into their audience’s behavior and preferences.

What our customers had to say about it
“It unlocked a number of different metrics and performance insights we couldn’t see before.”
– Bryant Pulecio, Director Web & Digital Strategy at Deep Instinct

Read more about how Bryant and his team put data into action with tools like Sales Intelligence and Data Integrity.

AI Reason 4

Personalization: Demandbase’s personalization capabilities allow customers to create customized experiences for their audience, resulting in better engagement and conversion rates.

What our customers had to say about it
“If I found myself in a place where I didn’t have Demandbase tomorrow, I would be stepping back into a dark, dark world.”
-Jodi Lebow, Director, Global Demand Center at Hexagon

Read more about how Jodi and the team at Hexagon use the insights gained from Demandbase to tailor content based on the journey stage, intent signals, and levels of engagement from each account.

AI Reason 5

Integrations: Demandbase integrates with a wide range of marketing and sales tools, making it easy for customers to use the platform in conjunction with existing tools.

What our customers had to say about it
“As healthcare systems digitally transform the way they deliver care, there’s been a shift to more tech-minded buying committees. So ABM was a no-brainer to get high and wide inside these organizations.”
-Jim Somers, CMO at CipherHealth

Read more about how Demandbase’s integration capabilities with tools like Salesforce prevented silos and increased their intelligence.

AI Reason 6

Analytics: Demandbase provides robust analytics that allow customers to measure the effectiveness of their marketing campaigns and make data-driven decisions.

What our customers had to say about it
“We know our ideal customers, so why wait for them to come to us? Why not focus our efforts on engaging them rather than the unwashed masses?”
-Ann Leach, Director of Customer Marketing

Read more about how Ann and her team at Silkroad Technologies were able to leverage Account-Level Insights with Demandbase.

AI Reason 7

Easy-to-use interface: Demandbase’s user-friendly interface makes it easy for customers to navigate the platform and create campaigns.

What our customers had to say about it
“I find that the customization is beautiful because you don’t have to pigeonhole all of your salespeople into a specific way of looking at information. We’re each able to read the information we want, where we want to see it… it’s amazing.”
-Tina Pluff, Enterprise Business Development Representative

Read more about how our customer Fivetran was able to locate and market to ABM to target accounts with Demandbase.

AI Reason 8

Customer Support: Demandbase Provides excellent customer support, ensuring that customers have access to the help they need when they need it.

What our customers had to say about it
“All those kinds of things — reps’ confidence in the data and tools, satisfaction in their jobs, reduced turnover — really add up in the end to a product that’s worth more than its weight.”-
Matt Norris, Sales Operations Specialist

Find out how our customer at Navisite were able to use Demandbase enriched data and Sales Intelligence to feed an entire funnel.

AI Reason 9

Industry recognition: Demandbase has won numerous awards for its platform which is a testament to its quality and effectiveness.

What our CPO had to say about it
“It’s gratifying to see that our customers are having the kind of success we envision. They’re using so many different aspects of our GTM Platform and taking advantage of ongoing improvements — improvements in orchestration functionality, application usability, reporting and analytics, the volume and accuracy of company and contact data, email snapshots, and much more. We see this reflected in the number of reports we were recognized for across multiple categories.”
-Brewster Stanislaw, chief product officer on Demandbase being Recognized by G2 in 54 Reports and Named a Leader in 35

Read more about why Demandbase was recognized by G2 in 54 reports and named a leader in 35 and the hard work that went into this achievement.

AI Reason 10

ROI: Demandbase helps customers increase their ROI by providing them the tools they need to target the right accounts, create personalized experiences, and measure their marketing effectiveness.

What our customers had to say about it
“To know what organizations are researching and considering before they even hit our website, is very powerful.”
Jay Civitillo, Market Development Manager

Read more about how our customer Caregility was able to hit their targets and achieve a fast ROI with Demandbase One.

The reviews are in

With our powerful targeting capabilities, robust analytics tools, and unparalleled customer support, it’s no wonder why our customers love us! If you’re ready to take your marketing and sales efforts to the next level, give us a try and schedule a free demo of Demandbase One today! Whether you’re looking to generate more leads, close more deals, or simply better understand your customers, we’ve got the tools and expertise to help you achieve your goals.

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Kiara Curet

Social Media Associate, Demandbase

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