Unleashing ABM at the 6th Annual ABM Innovation Summit

It’s almost time for our annual ABM Innovation Summit, which takes place on March 14-15, 2019. This is the 6th year we’ve held this conference and it keeps getting bigger and better each year. Since our first year of this conference in 2014, Account-Based Marketing (ABM) has continued to grow beyond our wildest expectations. With thousands of companies embracing an account-based approach and millions of ABM practitioners worldwide, ABM has become a core pillar of every B2B marketer’s tech stack. ABM has truly gone mainstream, which is why the theme of this year’s conference is ABM Unleashed!

CEO Chris Golec in Front of Crowd

Highlights from 2018’s ABM Innovation Summit.

Just last year, Forrester validated ABM as a key technology category by introducing their first Wave for ABM Platforms. This reinforced what almost all B2B marketers already understand- that ABM strategies deliver results. TOPO just published their 2019 Account Based Benchmark Report, which found that ABM performs better than traditional marketing approaches across eight key metrics, including win rate, deal size, ROI and retention rates.

So where does ABM go from here? With the explosion of companies deploying ABM technology and strategies, the ABM space is evolving rapidly. And that’s why this conference is so important. The ABM Innovation Summit is the only conference fully dedicated to showcasing the new innovations and methodologies supporting ABM.

As always, this conference is jammed full of inspiring keynotes from industry thought leaders and thought-provoking track sessions from true ABM practitioners. Combined with incredible networking and great food, this has become a can’t miss event.

Hope to see you there!

Chris Golec
Founder & CEO