Demandbase Buying Groups
Precisely find and engage buying groups
The next phase of ABM. By focusing on true Buying Group Marketing (BGM), you get the full, precise picture of who influences, approves, and champions each deal.
Identify who to nurture and who to pass to sales
Leads give you a name. Accounts give you a company. Buying groups show you who moves a deal. No other solution maps every persona, role, and action inside a B2B buying group with the precision Demandbase does. See deeper buying group insights, engage at scale, and close more deals.
See all buying group insights in one place
View your buying group insights from one dashboard: see missing roles, highlight who’s actively engaging, and surface silent influencers.
Automatically build buying groups
Your AI agent builds your buying groups in seconds. It identifies the right personas, maps known contacts to their roles, and fills gaps from a 150 million+ contact database.
Ask AI to surface hot accounts
Save time sorting accounts and people. Our Prescriptive Sales Dashboards prioritize the accounts to focus on. Our AI recommends contacts based on their role in the buying group.
Instantly run the next best action
Now that you’ve got the insights, use our Action Agent to quickly take action on those accounts and contacts. Instantly sync contacts, launch a campaign, update CRM fields, or export a CSV.
Send your buying group data to other tools you use
Easily export your buying group data. Stream info directly into your CDP, BI tool, or ad platform.
Learn how AI Agents can help you automatically create buying groups.
Demandbase One™ the account-based solution for B2B brands
Our solution helps sales and marketing teams achieve higher quality pipeline by zeroing in on the people who actually influence buying decisions.
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