Demandbase Partners
Become a Demandbase partner
Connect your technology or services with Demandbase to help customers improve how they go to market.
Explore integrations and services in the Demandbase Marketplace
The Demandbase Marketplace connects go-to-market teams with trusted integration and service partners. Whether you’re looking to integrate tools or find expert support, the Marketplace makes it easy to discover solutions that work with Demandbase. For partners, it’s a powerful way to reach engaged buyers.
Partner with Demandbase to grow together and deliver more value
Built for partner success
From onboarding to co-selling, we provide training, support, and collaboration to help you thrive.
Deliver more customer value
Help customers activate their data, connect their stack, and drive real results.
Reach new buyers
Be discovered by companies actively looking for trusted partners in the Demandbase Marketplace.
Service partners
Service partners help Demandbase customers plan and optimize their go-to-market strategy.
- Get listed in the Demandbase Marketplace
- Join co-marketing and sales opportunities
- Access training, certifications, and partner resources
- Use exclusive “agency access” to Demandbase One
- Join the referral program and earn performance incentives
- Build credibility by partnering with a leading platform
*Once certified partner status is achieved.
Integration partners
Integration partners build apps, tools, and data connections that work with Demandbase One. These partners help customers activate data, automate workflows, and connect their tech stack
- Get listed in the Demandbase Marketplace
- Join co-marketing and sales opportunities
- Access APIs, documentation, and developer tools
- Get early access to roadmap updates and features
- Join the referral program and earn performance incentives
- Reach enterprise buyers looking for integrated solutions
“ We work with ambitious businesses navigating increasingly complex sales and marketing environments. That’s why our partnership with Demandbase is so valuable. Their platform helps our clients go beyond generic targeting, enabling truly intelligent and account-specific GTM activity…It’s a great partnership—and one that empowers us to better serve our clients every day. ”
Chief Marketing Officer, Huble
“ A core part of our work is helping B2B growth leaders realize greater value from their martech investments. Our partnership with Demandbase supports that mission—equipping clients with rich account and buyer intelligence to drive smarter segmentation, targeted activation, and personalized omnichannel engagement. ”
Vice President, Market, Technology & Operations, Marketbridge
How to become a Demandbase partner
- Apply to join
- We’ll review your application
- Get onboarded and enabled
- Access program benefits and commissions
- Grow through shared support and co-marketing
This is what partnership looks like
Our 2025 award winners
We’re thrilled to honor two standout partners driving innovation and customer success in B2B GTM:
- Service provider partner of the year: Iron Horse — a demand-gen agency turning target lists into pipeline through strategy, paid media, and content.
- Technology partner of the year: Informa TechTarget — powering smarter B2B decisions with unmatched data and insights.
Have questions about partnering with Demandbase?
Who can join the Demandbase Partner Program?
We partner with technology companies and service providers that help B2B teams go to market more effectively. If your solution or expertise complements Demandbase, we’d love to hear from you.
What’s the difference between an integration partner and a service partner?
Integration partners integrate their products with Demandbase to extend platform value. Service partners offer strategic guidance, execution support, or consulting that helps customers drive better go-to-market results.
How long does it take to get approved?
We aim to review applications within a few business days. From there, onboarding typically takes 2–6 weeks depending on your offering and readiness.
What benefits do partners receive?
You’ll get access to partner enablement, technical resources, sales collaboration, and visibility in our Marketplace (once your integration is approved or your agency reaches the certified tier in the program).
Will my company be listed in the Demandbase Marketplace?
Yes. Once your integration is live and approved, we’ll feature your company in the Marketplace so companies can easily connect with you. For agency and service partners to be featured in the Marketplace, they must become a Demandbase Certified Agency or Service Partner.
Can service partners support areas beyond Demandbase?
Yes. Many of our service partners help with broader go-to-market needs like ABM strategy, RevOps, analytics, and martech implementation.
Can we be both a technology and service partner?
Absolutely. If you offer both a product and related services, we’ll work with you to showcase your full value in our partner ecosystem.
Grow with us
Partner with us and grow your impact.
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