Demandbase

Orchestrating the Future: AI and the New Era of B2B Growth

Discover how AI and human connection are transforming B2B sales and marketing into one orchestrated engine for smarter, faster growth.

This interactive experience explores the evolving role of AI in B2B go-to-market strategies. It offers practical guidance on transitioning from manual processes to automated growth, leveraging AI as both a strategic partner and a competitive edge.

What you’ll learn:

  • Foresight into the evolving role of AI in go-to-market execution.
  • Why human connection and emotional intelligence remain your strongest differentiators.
  • The path from outdated lead models to buying-group orchestration
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