Demandbase

Close more deals: The workflow that transforms your sales cycle


Buried in dashboards and data? You’re not alone. The real challenge is turning insights into actions that win deals.

In this interactive panel, you’ll learn how leading B2B organizations accelerate deal progression using data enrichment, engagement insights, and multithreaded outreach.

We’ll walk through a mock opportunity cycle from prospecting to deal close and help you discover best practices for:

  • Automating workflows, enriching CRM data, and uncovering post-sale opportunities.
  • Tracking engagement and intent to monitor deal health and adjust strategy in real time.
  • Personalizing outreach, using high-value gifting, and engaging the full buying group.

Whether you’re in sales, marketing, or revenue operations, you’ll leave with practical takeaways to build better opportunity workflows that drive faster, more predictable revenue.

POSTAL by Sendoso logo, a black paper airplane and text
Clay logo with the word "clay" in black
GONG logo, a burst of stars next to the word GONG

Speakers

Jay Tuel

Jay Tuel

Chief Evangelist, Sales, Demandbase

Everett Berry

Everett Berry

GTM Engineering, Clay

Claudia Ransin

Claudia Ransin

Former ENT Sales Manager, Gong - Current Head of GTM, Day AI

Lindsay Joyce

Lindsay Joyce

Former Director, Demand Generation, Postal by Sendoso

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