Data Integrity Tools
Clean data in, high performance out
Automate data hygiene. Clean, complete, and reliable data helps your team move faster and make better decisions.
CRM & MAP data integrity
Your CRM is useless if you don’t trust your data
Your CRM or marketing automation platform should be a clean, accurate database that drives go-to-market productivity, not a pile of stale, incomplete data that slows everything down.
Better data hygiene leads to better revenue performance. Demandbase Account Intelligence makes it easy with AI-powered data enrichment and standardization. Fully automated. No headaches.
CRM & MAP data enrichment and cleaning tool
- Automatically clean accounts, contacts, and leads in Salesforce, Microsoft Dynamics 365, and Marketo
- Fill in missing fields and append data
- Enhance sales performance with accurate territory assignments
- Govern precisely how, when, and where your data flows
Clean data keeps you moving faster
Move quicker from first touch to closed deal.
- Automate account hierarchies (family trees) to uncover new revenue opportunities and properly assign accounts
- Score and route leads to the right reps with configurable lead-to-account mapping
- Run email validations for all your CRM and MAP contacts
- Discover new revenue opportunities within your system of record
A clean bill of health for your CRM & MAP data
Build trust in your CRM & MAP with intuitive data hygiene visualizations that show data integrity.
- Easily spot duplicate and out-of-date business data
- View matched and updated records through interactive trend graphs
- Track data health over time with at-a-glance comparisons
- Get insights into how data quality is improving
Make your CRM & MAP data smarter
Data Integrity turns incomplete data into insights that drive revenue.
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