Demandbase Ads Pilot
See the impact of account-based advertising before you scale
Launch a guided Demandbase Ads pilot to reach the right accounts, measure engagement, and see pipeline impact before scaling your investment.
Start your advertising pilot
B2B advertising struggles to prove impact beyond clicks
Advertising should help you engage the accounts most likely to buy. Instead, many teams struggle with broad targeting, disconnected channels, and limited visibility into which accounts are moving toward a purchase decision.
Broader targeting, higher waste
Ads often reach audiences that fit basic demographics but don't align with your target accounts or buying groups.
Disconnected channels, lower impact
Advertising, sales, and marketing frequently operate independently, making it difficult to coordinate engagement around the same accounts.
Limited visibility into pipeline
Many teams can measure clicks and impressions but struggle to understand which advertising investments are influencing pipeline.
Advertising performance you can measure
What you’ll gain from the pilot
The Demandbase Ads pilot helps you evaluate performance using real account engagement data so you can validate value and make more confident investment decisions before scaling spend.
Identify engaged accounts
See which target accounts are interacting with your advertising and showing meaningful buying activity.
Improve targeting precision
Focus campaigns on the accounts and buying groups most likely to drive pipeline.
Reduce wasted spend
Allocate budget more effectively by prioritizing engagement where it matters most.
Measure pipeline impact
Understand how advertising contributes to account engagement and pipeline impact.
How the Demandbase Ads pilot works
The pilot combines account intelligence, buying signals, advertising activation, and account-level reporting so you can connect advertising performance to real business outcomes.
STEP 1
Identify target accounts
Start with the accounts that fit your ICP and align with your go-to-market priorities.
STEP 2
Prioritize buying activity
Use intent and engagement signals to prioritize accounts showing meaningful buying activity.
STEP 3
Activate account-based advertising
Reach buying groups across premium B2B inventory through Demandbase Ads, which includes a B2B DSP designed for account-based targeting.
STEP 4
Measure account impact
Track engagement, measure account activity, and connect advertising performance to pipeline outcomes.
What this looks like in practice
See how organizations use Demandbase Ads to improve targeting, engagement, and pipeline impact.
Engage high-value target accounts
Reach buying groups within your most important accounts with coordinated advertising programs.
Support coordinated GTM execution
Align advertising, sales, and marketing around the same accounts and buying groups.
Improve advertising efficiency
Prioritize spend on accounts showing buying activity and reduce investment in low-fit audiences.
Validate advertising impact
Use pilot results to understand performance and make more confident investment decisions.
Validate advertising performance before you invest further
Run a guided Demandbase Ads pilot and see how account-based advertising can help you reach the right buyers, improve engagement, and drive measurable pipeline outcomes.
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