B2B advertising in 2024: Winning target accounts in a cookieless era

Amidst the ongoing transformations in digital advertising, advertisers consistently wonder what to do after third-party cookies are gone.

An increasing number of B2B buyers are hesitant to disclose contact details, consent to cookie tracking, or initiate sales discussions, citing apprehensions related to privacy and data utilization.

Watch this interactive webinar with featured speaker, John Arnold, Principal Analyst at Forrester and Gareth Noonan, GM Advertising at Demandbase to learn how to manage these challenges through new approaches to engage buyers.