Demandbase

How to be more efficient and do more with less

No sales leader, EVER has said “I actually don’t want my sales teams to be more efficient.”

In this webinar, Sr. Director of Sales Development at Demandbase, Kevin Rooney, and SDR Operations Leader at SecondNature, Nick Sproul, discuss how to do more with less resources while staying efficient, how to allocate those resources, and what types of signals you can follow, especially during an economic downturn.

  • Understanding how to utilize your current resources effectively during this economic downturn.
  • How to make your sales teams more efficient.
  • How to identify signals (and what the right ones are) that will help you and your teams.

Speaker

Kevin Rooney, Sr. Director of Sales Development at Demandbase
Kevin Rooney
Sr. Director of Sales Development, Demandbase

Related content

Go London

April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

Start 2026 with a smarter GTM. Join our four-part series to connect data, automate workflows, measure impact, and use AI to drive B2B growth.

See how SAP Concur uses personalization and account insights to prioritize the right actions, align teams, and drive more demand in 2026.

Learn how B2B teams move beyond lead volume to build high-quality pipeline that converts, using account scoring and in-market buying signals.