Boost your ABM strategy with targeted events

Looking to take your events to the next level? Incorporating targeted, personalized events as part of your ABM strategy will help your team to identify, engage and convert your key targeted accounts into closed business.

Join marketing leaders from Demandbase, Splunk, and Mythodical as we discuss all things Account-Based Marketing and events – from developing a strategy to aligning your sales and marketing teams to implementing a complete campaign plan.

In this session, you will learn how to:

• Develop and incorporate events as part of your ABM strategy
• Design a customer journey through an integrated marketing plan
• Align on event KPIs to measure success and drive revenue
• Curate a customized experience for your targeted accounts