DEMANDBASE FOR SALESFORCE PARDOT

A SEAMLESS, INTEGRATED ABM EXPERIENCE

The expanded collaboration between Demandbase and Salesforce Pardot provides your marketing team with a seamless, integrated ABM experience. Access Demandbase's AI-enabled account-level data and intent signals within both Salesforce Pardot and Sales Cloud to get a complete view of your target accounts, build actionable segments, and execute engagement campaigns.

BUILD AND MANAGE B2B AUDIENCES

Create and activate B2B audiences directly within Salesforce, pulling from the Demandbase ABM Platform, Salesforce Sales Cloud existing reports, or through AI-generated recommendations.

SURFACE INTENT INSIGHTS AND BUYING SIGNALS

Discover account engagement and content consumption, and build custom lists for your ABM programs based on intent, anonymous website engagement, or other account-based criteria that can be quickly and easily leveraged within Pardot.

ACTIVATE EMAIL CAMPAIGNS IN PARDOT

Easily save prospects associated with your audiences directly to Pardot for segmentation and activation of email campaigns.

ENHANCE EXISTING ANALYTICS WITH ACCOUNT-BASED ATTRIBUTES

Combine Demandbase’s anonymous website engagement and intent data with opportunity, pipeline, campaign, and other CRM and Pardot data to surface intent insights within Salesforce Pardot’s B2B Marketing Analytics.

Demandbase ABM

Dive in Deeper

Learn how Account-Based Marketing addresses all the challenges you face throughout the funnel and how you can execute on it. Learn More
Learn how to create and measure an Account-Based Marketing strategy. See it in action
Learn how to invest in technology to automate, scale and accelerate their Account-Based Marketing initiatives by choosing the right vendors. Learn more

Ready to get in on the benefits