The expanded collaboration between Demandbase and Salesforce Pardot provides your marketing team with a seamless, integrated ABM experience. Access Demandbase's AI-enabled account-level data and intent signals within both Salesforce Pardot and Sales Cloud to get a complete view of your target accounts, build actionable segments, and execute engagement campaigns.
Create and activate B2B audiences directly within Salesforce, pulling from the Demandbase ABM Platform, Salesforce Sales Cloud existing reports, or through AI-generated recommendations.
Discover account engagement and content consumption, and build custom lists for your ABM programs based on intent, anonymous website engagement, or other account-based criteria that can be quickly and easily leveraged within Pardot.
Easily save prospects associated with your audiences directly to Pardot for segmentation and activation of email campaigns.
Combine Demandbase’s anonymous website engagement and intent data with opportunity, pipeline, campaign, and other CRM and Pardot data to surface intent insights within Salesforce Pardot’s B2B Marketing Analytics.
Execute your ABM from a centralized location that brings everything together in a single dashboard.
Discover and reach your target audiences—without waste—and drive real business outcomes.
Identify visitors and engage them with a personalized web experience to move them more quickly through the buyer’s journey.
Give your sales team insights and personalized talking points for each individual decision-maker in every account.