The Market Segmentation Playbook
The art and science of dividing accounts into groups for customized sales and marketing experiences.
Discover detailed insights and best practices for segmenting your audience, including:
- 3 methods for identifying and building your target account lists
- Proven examples of segments, from simple to advanced
- How to find the sweet spot of b2b customer segmentation strategy for maximum impact
- Checklists for optimizing your Marketing programs and efforts
Download the Playbook
Market segmentation is all about focusing on the best opportunities – the cornerstone of Account-Based Marketing.
What is market segmentation?
It’s the process of dividing customers into more refined groups of buyers based on selected characteristics to execute targeted outreach. When you apply a b2b customer segmentation strategy, you’ll improve pipeline velocity, close more deals, and increase your average contract value.
Think of it this way, would you prefer to paint a masterpiece with a roller or a brush? Applying broad strokes might be quick and easy, but when you’re more precise in your application – focusing on specific audiences that show a demonstrated interest in your product or service – your results are likely to be more impactful. This precision is the essence of effective b2b customer segmentation.
After you download the playbook, don’t forget to check out our Target Account List Calculator!
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