ABM Success Blueprint: A Workbook for Aligning Teams
A Joint Workbook from Demandbase & Gong
Account-Based Marketing (ABM) has evolved from a niche marketing tactic to a business-critical growth engine. Today, it powers collaboration between sales and marketing, aligning teams around shared goals to deliver measurable results. Are you ready to take your ABM strategy to the next level?
What You’ll Learn:
- Align Sales & Marketing Early: Leverage data-driven insights, including account behaviors and sales conversations, to create shared objectives that drive results.
- Evolve ABM into a Growth Driver: Shift from ABM as a program to ABM as a core business strategy.
- Interactive Frameworks: Practical exercises and tools to help your team execute with clarity and confidence post-RKO.
- Revenue Intelligence at Work: Insights from Gong to improve precision and efficiency in your ABM efforts.
Download the Workbook
In partnership with Gong, we’ve updated our ABM Success Workbook
The workbook provides the tools, insights, and frameworks you need to align your revenue teams and achieve unparalleled impact. Designed for modern B2B teams, this guide is also a practical ABM template to help you turn alignment into action—especially as you plan for a successful 2025.
Why Download this Workbook
This resource isn’t about checking boxes; it’s about showing up for your accounts with purpose and impact. From targeting the right channels to personalizing every touchpoint, the strategies outlined in this guide will help you stand out where it matters most.
Whether you’re refining your approach or just getting started with ABM, this workbook and ABM template will equip you with actionable insights for lasting success.
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