Salesforce's Strategic GTM Playbook: Driving ABM Success
Join this session to explore Salesforce’s GTM transformation, with tips on targeting, multi-channel campaigns, and leveraging AI in ABM.
Join us for an illuminating session where Salesforce reveals how they transformed their GTM approach from broad market coverage to a highly targeted ABM powerhouse.
Learn how Salesforce evolved from broad market targeting to a focused ABM approach that delivers results. We’ll share practical insights on:
- Identifying and activating the right target accounts
- Building effective multi-channel campaigns
- Aligning sales and marketing teams for better outcomes
- Selecting and leveraging the right tech stack
- Navigating common challenges and quick wins
- Plus, get a glimpse into how AI is reshaping the future of ABM.
Perfect for: Marketing and sales leaders looking to enhance their ABM strategy.
Register now, to see how these strategies can work for you too!
Speakers
Nichan Najjarian
Audience Strategy and Architecture Lead, Salesforce
Makiko Nagakura
GTM Strategy & Solution Expert, Demandbase
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