Salesforce's strategic GTM playbook: Driving ABM success

Watch this illuminating session where Salesforce reveals how they transformed their GTM approach from broad market coverage to a highly targeted ABM powerhouse.

Learn how Salesforce evolved from broad market targeting to a focused ABM approach that delivers results. In this webinar we shared practical insights on:

Identifying and activating the right target accounts
Building effective multi-channel campaigns
Aligning sales and marketing teams for better outcomes
Selecting and leveraging the right tech stack
Navigating common challenges and quick wins
Plus, get a glimpse into how AI is reshaping the future of ABM.

Perfect for: Marketing and sales leaders looking to enhance their ABM strategy.

Speakers

Nichan Najjarian

Audience Strategy and Architecture Lead, Salesforce

Makiko Nagakura

GTM Strategy & Solution Expert, Demandbase

Let’s connect at Gartner Marketing Symposium

June 8-10, 2026 — Denver, CO

Turn buyer signals into pipeline impact with Demandbase at Gartner Marketing Symposium. See how AI-driven GTM aligns teams and drives measurable revenue results.

ABM on tap at the Gartner Marketing Symposium

June 8, 2026 — Denver, CO

Turn buyer signals into pipeline impact with Demandbase at Gartner Marketing Symposium. See how AI-driven GTM aligns teams and drives measurable revenue results.

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June 11, 2026

Join experts from Demandbase and G2 to learn what’s shifted and how to adapt with practical approaches your demand gen, RevOps, and sales teams can put to work.