Salesforce's strategic GTM playbook: Driving ABM success

Watch this illuminating session where Salesforce reveals how they transformed their GTM approach from broad market coverage to a highly targeted ABM powerhouse.

Learn how Salesforce evolved from broad market targeting to a focused ABM approach that delivers results. In this webinar we shared practical insights on:

Identifying and activating the right target accounts
Building effective multi-channel campaigns
Aligning sales and marketing teams for better outcomes
Selecting and leveraging the right tech stack
Navigating common challenges and quick wins
Plus, get a glimpse into how AI is reshaping the future of ABM.

Perfect for: Marketing and sales leaders looking to enhance their ABM strategy.

Speakers

Nichan Najjarian

Audience Strategy and Architecture Lead, Salesforce

Makiko Nagakura

GTM Strategy & Solution Expert, Demandbase

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Let’s connect at MAICON

October 13-15, 2026 — Cleveland, OH

Join us to see how AI-driven GTM teams turn pipeline goals into measurable revenue impact.

HotTopics Virtual Roundtable Event

October 14, 2026

Join Demandbase to explore how AI can help marketing leaders cut through false-positive signals, identify real buying activity, and focus teams on the opportunities most likely to drive pipeline.