Salesforce's strategic GTM playbook: Driving ABM success

Watch this illuminating session where Salesforce reveals how they transformed their GTM approach from broad market coverage to a highly targeted ABM powerhouse.

Learn how Salesforce evolved from broad market targeting to a focused ABM approach that delivers results. In this webinar we shared practical insights on:

Identifying and activating the right target accounts
Building effective multi-channel campaigns
Aligning sales and marketing teams for better outcomes
Selecting and leveraging the right tech stack
Navigating common challenges and quick wins
Plus, get a glimpse into how AI is reshaping the future of ABM.

Perfect for: Marketing and sales leaders looking to enhance their ABM strategy.

Speakers

Nichan Najjarian

Audience Strategy and Architecture Lead, Salesforce

Makiko Nagakura

GTM Strategy & Solution Expert, Demandbase

Let’s connect at Forrester B2B Summit

April 27-29, 2026 — Phoenix, AZ

Turn buyer signals into pipeline impact with Demandbase at Forrester B2B Summit 2026. See how AI-driven GTM aligns teams and drives measurable revenue results.

B2B Online Chicago

May 4-6, 2026 — Chicago, IL

Join Demandbase at the B2B Online Chicago to see how manufacturers are using AI-driven account insights to drive pipeline and personalization at scale.

Funnel to fork – Seattle

May 5, 2026

Join Funnel to fork, a invitation-only dinner in Seattle. You'll exchange real-world knowledge with peers discussing account based marketing, buying groups, and revenue alignment across the funnel.