Demandbase

Introduction to revenue marketing analytics

Tracy Kraft, Vice President, Global Revenue Marketing at Demandbase gives an Introduction to Revenue Marketing Analytics during the RevTech 2023 Summit.

Hear how revenue teams are using analytics to make decisions – such as collecting the most useful data, streamlining analysis and leveraging the data to increase pipeline and ROI.

 

 


Speaker

Tracy Kraft
Tracy Kraft
Vice President, Global Revenue Marketing, Demandbase

Related content

Discover B2B AI GTM benchmarks for pipeline, buying groups, win rates, and more. Join our webinar to get data-backed insights and an actionable checklist.

How financial services leaders use disciplined, signal-led GTM to improve pipeline predictability and make board-ready revenue decisions.

Go London

April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

Discover B2B AI GTM benchmarks for pipeline, buying groups, win rates, and more. Join our webinar to get data-backed insights and an actionable checklist.