Demandbase

MOPs: oh the places you will go

Current trends and the future path of MOPs.

Join Tom Keefe, Senior Director, Marketing Operations at Demandbase, and Toby Murdock, CEO & Co-founder of Highway Education, as they have a talk all things Marketing Operations.

In this webinar you’ll learn:

  • How Marketing Operations is evolving across organizations;
  • Why there is a talent crisis and how it’s affecting teams;
  • The core competencies to look for when hiring;
  • and much more!

Speakers

Tom Keefe

Tom Keefe

Senior Director, Marketing Operations, Demandbase

Toby Murdock

Toby Murdock

CEO & Co-Founder, Highway Education

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April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

Join us for an exclusive session, where we’ll dive deeper into these trends and hear how you can harness AI for smarter marketing in 2026.

Funnel to fork

February 26 - March 25, 2026

Funnel to Fork is a global dinner series for senior marketing leaders that explores account based marketing, buying groups, and revenue alignment across the funnel.