You cast a wide net, treating your customers as one-size-fits-all, and it’s all falling apart because they see right through it. Seventy six percent of financial services customers expect firms to understand their needs. So how do you become better at orchestrating buying experiences and align sales & marketing to drive revenue. If you’re not – you’re missing the mark.
Join Tara Quehl, Director of Product Marketing at Demandbase, as she discusses:
Tara Quehl
Director of Product Marketing, Demandbase
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