Through rapid growth and acquisitions, HealthEdge Inc. needed to create more efficient processes for marketing and sales. With a small team we learned how to utilize the available tools to capture engagement and turn that into qualified leads. In this session you will learn how to identify and act on new areas of opportunity for your sales team; create leverage with the help of data and technology; and engage with and create buy in from key stakeholders.
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Funnel to Fork is a global dinner series for senior marketing leaders that explores account based marketing, buying groups, and revenue alignment across the funnel.
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