On-Demand Webinar Alation ABX: Data + Account Intelligence at Scale Alation ABX: Data + Account Intelligence at Scale Nicole Kimmick, Director of ABM Marketing at Alation Building an omnichannel ABX program is daunting for any marketer. Nicole Kimmick, Director of ABM Marketing at Alation, explains on how she built a successful, scalable and responsive ABX program. By partnering with Demandbase and leveraging the Alation data intelligence platform, the team built a data driven Account Based Experience (ABX) program that blends the best of demand generation with the exact targeting of ABM. Explore Recommended Content for You Webinar Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through Hypothesis-Driven Thinking In this rapid-fire session, we will dive deep into methodically combining the principles of marketing data, the key... Learn more Webinar In the Lab with DB: Orchestration 101 In this session, Demandbase experts show you how to leverage Orchestration to save time on core tasks like... Learn more Webinar What’s an ABM Solution Really Worth? Understanding the Total Economic Impact of Demandbase What’s an ABM solution really worth? Find out using Forrester’s Total Economic Impact™️ framework, and learn how to... Learn more Schedule a customized demo today Book a Demo
Webinar Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through Hypothesis-Driven Thinking In this rapid-fire session, we will dive deep into methodically combining the principles of marketing data, the key... Learn more
Webinar In the Lab with DB: Orchestration 101 In this session, Demandbase experts show you how to leverage Orchestration to save time on core tasks like... Learn more
Webinar What’s an ABM Solution Really Worth? Understanding the Total Economic Impact of Demandbase What’s an ABM solution really worth? Find out using Forrester’s Total Economic Impact™️ framework, and learn how to... Learn more
