Alation ABX: Data + account intelligence at scale
Alation ABX: Data + Account Intelligence at Scale
Nicole Kimmick, Director of ABM Marketing at Alation
Building an omnichannel ABX program is daunting for any marketer. Nicole Kimmick, Director of ABM Marketing at Alation, explains on how she built a successful, scalable and responsive ABX program. By partnering with Demandbase and leveraging the Alation data intelligence platform, the team built a data driven Account Based Experience (ABX) program that blends the best of demand generation with the exact targeting of ABM.
Speaker
Director of ABM Marketing, Alation
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