On-Demand Webinar Alation ABX: Data + Account Intelligence at Scale Alation ABX: Data + Account Intelligence at Scale Nicole Kimmick, Director of ABM Marketing at Alation Building an omnichannel ABX program is daunting for any marketer. Nicole Kimmick, Director of ABM Marketing at Alation, explains on how she built a successful, scalable and responsive ABX program. By partnering with Demandbase and leveraging the Alation data intelligence platform, the team built a data driven Account Based Experience (ABX) program that blends the best of demand generation with the exact targeting of ABM. Explore Recommended Content for You Webinar Elevating ABM: Modern Techniques for a Changing World Check out Jon Miller's keynote from the Global ABM Conference as he redefines the ABM Playbook. Learn more Webinar It’s a Wrap! 2023 B2B Marketing Highlights Joined by NetLine, PathFactory and Salesloft we’ll take a look back at 2023 marketing trends and reflect on... Learn more Webinar Data Champions League: Winning Strategies for B2B Success Explore the transformative power of data in the realm of B2B Learn more Schedule a customized demo today Book a Demo
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