Alation ABX: Data + account intelligence at scale
Alation ABX: Data + Account Intelligence at Scale
Nicole Kimmick, Director of ABM Marketing at Alation
Building an omnichannel ABX program is daunting for any marketer. Nicole Kimmick, Director of ABM Marketing at Alation, explains on how she built a successful, scalable and responsive ABX program. By partnering with Demandbase and leveraging the Alation data intelligence platform, the team built a data driven Account Based Experience (ABX) program that blends the best of demand generation with the exact targeting of ABM.
Speaker
Director of ABM Marketing, Alation
Related content
GO NYC
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Make AI pay off: The sales leader’s blueprint for driving pipeline in Demandbase AI
September 3, 2026
Learn 5 proven AI sales plays, improve DB1 adoption, and turn buyer intent into pipeline. Join Demandbase experts on September 3.
Dreamforce Reception
September 14, 2026 — San Francisco, CA
Join Demandbase to connect with B2B leaders and explore how better buyer signals, smarter account prioritization, and coordinated GTM execution can help turn intent into pipeline.
Making AI a growth driver, not just an efficiency tool
September 16, 2026
Join Demandbase to explore how leading marketing teams are using AI to drive measurable growth, prioritize the right opportunities, and turn buying signals into pipeline.
We have updated our Privacy Notice. Please click here for details.