On-Demand Webinar Alation ABX: Data + Account Intelligence at Scale Alation ABX: Data + Account Intelligence at Scale Nicole Kimmick, Director of ABM Marketing at Alation Building an omnichannel ABX program is daunting for any marketer. Nicole Kimmick, Director of ABM Marketing at Alation, explains on how she built a successful, scalable and responsive ABX program. By partnering with Demandbase and leveraging the Alation data intelligence platform, the team built a data driven Account Based Experience (ABX) program that blends the best of demand generation with the exact targeting of ABM. Explore Recommended Content for You Webinar Winning Together: Aligning Sales & Marketing Come learn how sales and marketing can work in lockstep, via a unified revenue playbook, to reach your... Learn more Webinar How to Close Q4 Strong! Join us LIVE on Sep 5 for expert Q4 sales strategies with Nick Cegelski and Alexine Mudawar. Register... Learn more Webinar In the Lab with DB: Top Ways to Use Demandbase for Your 2025 Planning Join our customer lab on Aug 20 at 10am PT to master your 2025 planning with Demandbase and... Learn more Schedule a customized demo today Book a Demo
Webinar Winning Together: Aligning Sales & Marketing Come learn how sales and marketing can work in lockstep, via a unified revenue playbook, to reach your... Learn more
Webinar How to Close Q4 Strong! Join us LIVE on Sep 5 for expert Q4 sales strategies with Nick Cegelski and Alexine Mudawar. Register... Learn more
Webinar In the Lab with DB: Top Ways to Use Demandbase for Your 2025 Planning Join our customer lab on Aug 20 at 10am PT to master your 2025 planning with Demandbase and... Learn more
