Demandbase

Top ways to use Demandbase for your 2025 planning

In this actionable customer lab, we’re arming you with the tools you need for successful 2025 planning.

Demandbase partner Alcamo Marketing will guide you step-by-step through effective annual planning, performance evaluation, and strategic goal-setting using Demandbase to ensure you hit your targets in the new year.

Get in the lab and learn how to:

  • Master Your Annual Plan: Discover the must-haves for a rock-solid annual marketing plan that aligns with your 2025 goals.
  • Review Performance: Learn how to quickly evaluate what worked, what didn’t, and calculate your ROI to make informed decisions moving forward.
  • Future-Proof: Get insights on what’s needed to hit your 2025 targets and set yourself up for success.

Speakers

Kara Alcamo

Kara Alcamo

Founder & CEO, Alcamo

Rachel Curasi

Rachel Curasi

EVP Activation

Related content

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Funnel to fork – London

July 1, 2026 — London, U.K.

An invitation-only London dinner for marketing leaders exploring buying group engagement, AI-driven personalisation, and modern GTM strategies for revenue growth.

AI in ABM Certification – London

July 8, 2026 — London, U.K.

Earn your AI in ABM certification in London. Learn practical AI strategies for modern ABM and GTM teams at this exclusive workshop.

Explore the Advertising to Influence webinar series to learn how modern B2B teams influence buying groups, create preference, and drive pipeline.