Top Ways to Use Demandbase for Your 2025 Planning
Customer Lab
In this actionable customer lab, we’re arming you with the tools you need for successful 2025 planning.
Demandbase partner Alcamo Marketing will guide you step-by-step through effective annual planning, performance evaluation, and strategic goal-setting using Demandbase to ensure you hit your targets in the new year.
Get in the lab and learn how to:
- Master Your Annual Plan: Discover the must-haves for a rock-solid annual marketing plan that aligns with your 2025 goals.
- Review Performance: Learn how to quickly evaluate what worked, what didn’t, and calculate your ROI to make informed decisions moving forward.
- Future-Proof: Get insights on what’s needed to hit your 2025 targets and set yourself up for success.
Speakers
Kara Alcamo
Founder & CEO, Alcamo
Rachel Curasi
EVP Activation
Related content
From MQLs to Buying Groups: Rethinking How B2B Revenue Teams Drive Pipeline
July 23, 2025 — Virtual
Join Demandbase, and guest speakers from Forrester & Workday to learn how B2B teams are moving beyond MQL models to engage buying groups and drive pipeline that closes.
GO NYC 2025
October 7, 2025 — New York
Join marketing and sales leaders at Demandbase GO NYC (Oct 7, 2025) to master account-based strategies, drive pipeline growth, and network with B2B experts at The William Vale in Brooklyn.
Summer School: A Modern Marketing Playbook for 2025
July 7-29, 2025 — VIRTUAL
Join our 4-part marketing webinar series this July. Learn AI-powered strategies, performance metrics, ICP development & MOPs optimization from industry experts.
The B2B Growth Playbook: Data, Intent & Engagement Strategies That Win
July 29, 2025 — VIRTUAL
Join industry leaders on July 29th to discover how to leverage data, intent signals, and engagement strategies to identify in-market buyers and drive B2B revenue growth.