Demandbase

The B2B growth playbook: Data, intent & engagement strategies that win


In today’s competitive B2B landscape, growth isn’t just about more leads—it’s about smarter, data-driven strategies that prioritise the right accounts, accelerate deal velocity, and drive measurable revenue impact.

This panel brings together industry leaders to discuss the essential playbook for B2B success, leveraging data, intent signals, and engagement strategies that truly move the needle.

 

Join us as we explore:

  • How to harness intent data to identify in-market buyers before your competitors do
  • Proven engagement strategies that drive conversions and long-term customer relationships
  • Real-world examples of B2B organisations using data and intent to scale revenue growth

Speakers

Tom Edwards

Tom Edwards

Senior Strategist,

Modern

Paul Gilhooly

Paul Gilhooly

VP, General

Manager, EMEA, G2

Avishai Sharon

Avishai Sharon

CEO,

Trendemon

Dara Such

Dara Such

VP, Customer Strategy

& Enablement,

Informa TechTarget

Katie Penner

Katie Penner

Head of Sender

Relations, Sendoso

Greg Philiotis

Greg Philiotis

Chief Revenue Officer,

Demandbase

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