On Demand Webinar Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through Hypothesis-Driven Thinking Ingredients for Hypothesis-Driven Analysis As marketers, we have more raw data than we know what to do with. But how do you tell a story, extract insight, and know what to do next as a marketer when we are swimming in all the data? In this rapid-fire session, we dive deep into methodically combining the principles of marketing data, the key reports to be looking at that matter to the C-suite, and scientific hypothesis-driven thinking. Show Slides Hide Slides Speakers Jessica Kao Senior Director of Marketing Operations and Analytics, F5 LinkedIn Key benefits Watch this session to: Gain the tools, and the framework to help you and your organization know what marketing to do more of, less of, and different. Reach for the holy grail of what all marketers want to do and prove your impact to the company. Start thinking differently about the data to optimize your marketing.