Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through Hypothesis-Driven Thinking
Ingredients for Hypothesis-Driven Analysis
As marketers, we have more raw data than we know what to do with. But how do you tell a story, extract insight, and know what to do next as a marketer when we are swimming in all the data? In this rapid-fire session, we dive deep into methodically combining the principles of marketing data, the key reports to be looking at that matter to the C-suite, and scientific hypothesis-driven thinking.
Key benefits
Watch this session to:
- Gain the tools, and the framework to help you and your organization know what marketing to do more of, less of, and different.
- Reach for the holy grail of what all marketers want to do and prove your impact to the company.
- Start thinking differently about the data to optimize your marketing.
Speakers
Senior Director, Marketing Operations & Analytics | F5
Related content
Gartner Marketing Symposium 2025 | London
May 12-13, 2025 — London
Learn how AVEVA transforms ABM with Demandbase. Join us May 12-13 in London for expert insights, 1:1 consultations, and exclusive networking!
Mastering Account-Based Advertising
May 20, 2025 — VIRTUAL
Join industry experts from Demandbase, EMARKETER, TechTarget, and Ironhorse for a 2-hour virtual summit on data-driven B2B advertising strategies that deliver better ROI on May 20, 2025.
Gartner Marketing Symposium 2025 | Denver
June 2-4, 2025 — Denver
Join Demandbase at the Gartner Marketing Symposium 2025 to learn how CBIZ achieved record-breaking revenue with account-based marketing. Meet our ABM experts and discover the future of B2B marketing.
GO NYC 2025
October 7, 2025 — New York
Join marketing and sales leaders at Demandbase GO NYC (Oct 7, 2025) to master account-based strategies, drive pipeline growth, and network with B2B experts at The William Vale in Brooklyn.