AI meets ABM: What’s actually working vs. what’s hype
AI is everywhere in B2B marketing conversations, but when it comes to account-based marketing (ABM), what’s actually delivering results—and what’s just noise?
Watch this session in partnership with DemandGen Report, where Demandbase leaders break down how AI is reshaping ABM in real, practical ways. They’ll share proven use cases, real-world lessons, and clear guidance to help you separate hype from value.
Learn more about how to:
- Identify practical, high-value AI use cases for ABM
- Leverage AI to scale campaigns without losing authenticity or the human touch
- Combine first-party and third-party data to fuel smarter AI-driven engagement
- Align marketing and sales with AI to drive revenue outcomes faster
If you want a clear roadmap for turning AI from buzzword into business advantage, this session is for you.
Speakers
Alicia Hale
SVP of Growth Marketing, Demandbase
Jean Cameron
Senior Director of Global Field and Partner Marketing, Demandbase
Related content
Global ABM Conference
November 4, 2026 — London, U.K.
Join Demandbase to discover how account intelligence and AI can help your teams prioritize the right opportunities, coordinate execution, and turn buying signals into pipeline.
Funnel to Fork – London
November 4, 2026 — London, U.K.
An invitation-only London dinner for marketing leaders exploring buying group engagement, AI-driven personalisation, and modern GTM strategies for revenue growth.
From brand to demand: How agentic marketing builds B2B preference
November 5, 2026
Join Demandbase and Forrester on November 5 to learn how agentic marketing connects brand, demand, personalization, and measurable B2B impact.
Demandbase AI User Group: Inside the Q4 Product Roadmap
November 10, 2026
Explore Demandbase AI’s Q4 product roadmap, including new innovations, integrations and AI-powered experiences for B2B marketing, sales and RevOps teams.
We have updated our Privacy Notice. Please click here for details.