AI meets ABM: What’s actually working vs. what’s hype
AI is everywhere in B2B marketing conversations, but when it comes to account-based marketing (ABM), what’s actually delivering results—and what’s just noise?
Watch this session in partnership with DemandGen Report, where Demandbase leaders break down how AI is reshaping ABM in real, practical ways. They’ll share proven use cases, real-world lessons, and clear guidance to help you separate hype from value.
Learn more about how to:
- Identify practical, high-value AI use cases for ABM
- Leverage AI to scale campaigns without losing authenticity or the human touch
- Combine first-party and third-party data to fuel smarter AI-driven engagement
- Align marketing and sales with AI to drive revenue outcomes faster
If you want a clear roadmap for turning AI from buzzword into business advantage, this session is for you.
Speakers
Alicia Hale
SVP of Growth Marketing, Demandbase
Jean Cameron
Senior Director of Global Field and Partner Marketing, Demandbase
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