The Role of Artificial Intelligence in ABM Success with ForgeX

ABM is evolving fast, and artificial intelligence is at the center of its transformation. In this keynote, we unveil brand-new research from ForgeX on how AI is shaping Account-Based Marketing success—helping B2B companies identify in-market accounts faster, personalise engagement at scale, and optimise conversions with precision.

Join us as we explore key findings, including how AI-driven insights enhance targeting, reduce wasted spend, and empower marketers to build stronger, data-driven connections with high-value accounts. We’ll also examine real-world examples of AI in action and provide practical takeaways to future-proof your ABM strategy.

Date: 8 July 2025
Time: 4:00 PM GMT | 1:00 PM EST | 8:00 AM PST

What You’ll Gain:

• A clear view of how AI is currently being used in B2B marketing—and where it’s headed next
• Insight into the key challenges holding back AI adoption in ABM, plus strategies to break through barriers
• Real-world examples of high-impact AI use cases driving measurable ROI for top-performing organizations

Whether you’re driving ABM programs, incorporating AI into your go-to-market approach, or equipping your teams for the future, this session offers the strategic guidance, forward-looking perspective, and actionable insights to keep you ahead of the curve.