Upcoming Webinar

Getting Past the Lead

Tuesday, August 6, 2024 at 10 AM PT / 1 PM ET

Getting Past the Lead Hero Image

In today’s rapidly evolving marketing landscape, traditional lead generation tactics are becoming less effective at delivering high-value customers.

Enter account-based strategy– a powerful approach that focuses on targeted engagement and personalized experiences for specific high-value accounts.

Join us for an insightful webinar, “Account-Based Strategies: Getting Past the Lead,” where we will dive deep into the methodologies that transform how businesses identify, engage, and convert top-tier prospects into loyal customers.

This session is designed for marketing and sales professionals who are looking to enhance their ABM (Account-Based Marketing) efforts, align cross-functional teams, and ultimately drive revenue growth.

Join Us

Our experts will discuss:

  • Phasing Out Lead Dependency: Learn how to gradually shift your focus from leads to more meaningful account-based metrics without disrupting current goals.
  • Evolving Beyond MQLs: Understand why relying on Marketing Qualified Leads (MQLs) is no longer sustainable, and how to overcome challenges associated with the MQL model by leveraging advanced insights into buying groups for more effective targeting.
  • Setting New Metrics for Success: Discover alternative KPIs that provide deeper insights into your marketing effectiveness and align better with your business objectives.
  • Integrating Account-Based Strategies: Explore how to seamlessly integrate account-based marketing tactics into your current strategy to enhance engagement and conversion rates.



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