Demandbase

Mastering Account-Based Success: Insights from Sales and Marketing Leaders


Webinar Details:

Tuesday, August 12th, 2025: 8am PT | 11am EST | 4pm BST

Discover how these experts are leveraging Demandbase to align sales and marketing efforts, optimise paid media investments, and drive impactful ABM campaigns. From overcoming operational challenges to scaling personalised engagement, this session will provide actionable insights and proven tactics to help you master account-based success in your GTM strategy. Don’t miss this opportunity to learn from the best and elevate your account-based approach.

Speakers

Zoe Colver

Zoe Colver

ABM Manager, Xero

LinkedIn

Sophie Rausch

Sophie Rausch

Head of Digital Marketing, Randstad Enterprise

LinkedIn

Sam Stead

Sam Stead

Head of Paid Media, The Access Group

LinkedIn

Chris Moody

Chris Moody

Chief Evangelist Marketing, Demandbase

LinkedIn

Related content

Join top B2B experts to learn proven workflows that accelerate deal cycles with automation, engagement insights, and multithreaded outreach.

New year, new GTM: Smarter B2B growth in 2026

January 12 - February 3, 2026 — Virtual

Start 2026 with a smarter GTM. Join our four-part series to connect data, automate workflows, measure impact, and use AI to drive B2B growth.

Explore how Financial Services and FinTech organizations are evolving their go-to-market strategies.

January customer office hours

January 23, 2026 — Virtual

Join our experts to learn how to maximize your Ad spend and prioritize the right contacts within accounts for sales.