Navigating Marketing’s New Pace

Two years into generative AI, marketing speed expectations have accelerated dramatically, but team sizes and workflows haven’t kept pace. 

This report dives into key market challenges and actionable strategies for revenue leaders:

• Workflow bottlenecks and manual verification delays
• Evolving AI adoption across marketing operations and demand generation
• Cross-functional handoffs between marketing and sales
• Restructuring GTM team roles and skill priorities

Commissioned in partnership with G2 to navigate AI adoption, team structures, and faster turnaround expectations in the modern B2B GTM landscape.