From Ad Waste to ROI
Learn strategies to target buying groups, optimize spend, and improve marketing ROI.
How B2B Marketers Can Do More With More
58% of marketers agree that waste in B2B advertising is a significant issue, with over half estimating 16% to 45% of their ad spend is wasted on irrelevant accounts, according to a new EMARKETER survey created in partnership with Demandbase.
Even as B2B marketing budgets grow, efficiency remains elusive. Download our new report, “From Ad Waste to ROI: How B2B Marketers Can Do More With More,” to break down the numbers and uncover smarter ways to optimize spend, reach the right buyers, and improve outcomes.
Read the Report
What’s inside:
- Why B2B marketers say reaching the right buying groups is their top ROI obstacle
- Why longer sales cycles demand a more strategic approach to nurturing leads
- How AI is shaking up B2B marketing, from content creation to audience segmentation
- Plus: Insights to fine-tune your strategy and get more from every ad dollar
