Arun Lal on the Power of Community and AI

Shownotes

How can marketers build and leverage engaged audiences?

Arun Lal, VP of Marketing at DocketAI, says communities play a critical role.

Tune in for a conversation between Kelly Hopping and Arun on the importance of community building in startups and the challenges and opportunities in marketing AI products. In this episode, Arun emphasizes the need for a shift in how businesses approach workflows with AI, advocating for a re-imagination of processes rather than mere automation.

About the Guest

Arun Lal is a seasoned marketing executive with more than 20 years of experience scaling B2B SaaS and AI products. As VP of Marketing at DocketAI, he drives brand awareness and go-to-market strategy. Previously, he led product marketing at Microsoft, VMware, and Productiv. Arun holds a master’s degree from the University of Washington and has a proven track record of driving growth and innovation in the tech industry.