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Highway Report | Marketing Operations Talent: 2022

Marketing Operation is imperative. Get the data you need for hiring, training, and keeping MOPs talent.

In this report, you’ll learn:

  • How the rapid growth of MOPs has impacted marketing organizations everywhere.
  • How the talent gap impacts team dynamics, salaries, and more.
  • The true cost of hiring and training new MOPs talent.
  • Advice from experts on how to overcome the talent crisis.

Marketing Operations is facing a talent crisis.

It’s hard to hire; it’s hard to train; it’s hard to keep people in marketing operations from burning out. To better equip MOPs leaders to contend with this crisis, Highway Education and Demandbase set out to uncover what the MOPs industry is up against through its State of Marketing Operations Talent Study.

Highway is the source for junior-level marketing operations talent. Highway is solving the industry talent crisis by providing employers a pool of candidates who have completed our unique full-time, four-month MOPs training program. The result is job-ready, affordable, and values-aligned MOPs talent

Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. 


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2022 Gartner ABM Magic Quadrant

Gartner® named Demandbase a Leader among ABM platform vendors in the 2022 Magic Quadrant™ for Account-Based Marketing Platforms.

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