How Zuora transformed their go-to-market strategy with Demandbase

Zuora, a leading subscription management platform, sought to elevate their go-to-market strategy with a focus on account-based marketing (ABM). They needed a tool capable of aligning their marketing, sales, and customer success teams while supporting their unique sales approach. Implementing the Demandbase Account-Based Marketing Platform allowed Zuora to gain granular insights into account engagement, orchestrate campaigns seamlessly, and establish a unified source of truth across teams. As a key component of their tech stack, Demandbase enabled Zuora to leverage AI-driven insights for strategy forecasting, business reviews, and customer value delivery.

Through hands-on implementation support and collaboration with Demandbase’s go-to-market experts, Zuora personalized the platform to their specific needs, creating a roadmap for long-term growth. The result? Enhanced team alignment, better engagement visibility, and a data-driven approach to growth.

Zuora’s Director of Marketing Operations & Strategy, Courtny Edward-Jones, highlights how Demandbase empowers their teams and recommends other marketers explore its capabilities to unlock their ABM potential.