Certification Program
Elevate your account-based marketing expertise
Build the skills, strategies, and confidence to run a modern account-based go-to-market program that drives real business growth.
Unlock the power of Account-Based Go-to-Market with our refreshed certification program, developed in partnership with industry leaders. Whether you’re new to account-based concepts or an experienced practitioner, our new courses will elevate your skills and prepare you for success in 2025 with the latest strategies and insights.
Two certifications for any level.
Choose your path. Expand your skills.
Account-Based GTM
For those looking to master key account-based principles. This certification is equipped with:
- Research-backed insights to optimize ABM programs.
- Modern frameworks, tools, and proven models.
- Expert guidance for advancing ABM success at any stage.
Account-Based Measurement & Reporting
For those ready to master the key metrics that drive ABM success. This certification is equipped with:
- Tools to accurately measure ABM impact.
- Data-driven frameworks and models for insights.
- Expert guidance to benchmark and optimize performance.
Stay on track with ABM Certification Analyst Hours!
Enrolled, in progress, or certified? No matter where you are in the journey, the ABM Certification Analyst Hours helps you stay on track. Each session aligns with a specific course module, giving you structured guidance, live Q&A, and expert insights to help you learn, apply, and complete your certification with confidence.
“ Having a strong ABM foundation is essential, but success requires knowing how to define, measure, and report effectively. This certification course provides the knowledge you need to succeed from Day 1. ”
Principal, GTM & ABX Expert, Demandbase
“ GTM leaders have struggled to shed the antiquated MQL-based reporting model. Demandbase’s new certification course paves the path for B2B to finally put legacy reporting to rest with a modernized measurement framework and unified data model (Account-Based Arrow™). ”
CEO, Co-Founder, ForgeX
“ The material helped me identify what metrics should be focused on at which stages of the buying journey and how I should be communicating these campaign results to leadership most effectively. ”
Director, Digital Marketing, Demandbase
Upon course completion, you will:
- Master account-based skills taught by industry experts
- Advance your career with hands-on knowledge
- Unify and align revenue teams across your organization
- Get exclusive membership to our RevXchange community
Choose your path, expand your skills, and elevate your ABM expertise. Enroll now and unlock a world of possibilities.
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