Steve Young to Keynote at Demandbase’s Marketing Innovation Summit

Hall of Fame Quarterback to Speak at Second Annual B2B Marketing Event Held at San Francisco’s AT&T Park’s Stadium

SAN FRANCISCO – Feb. 9, 2015 – Demandbase, a leader in B2B marketing solutions, today announced that Steve Young will be a keynote speaker at the second annual Marketing Innovation Summit, which will be held on April 29-30 at AT&T Park in San Francisco. The former National Football League quarterback for the San Francisco 49ers will be the closing keynote of the second day of the event which will also feature success stories from top brands that have transformed their marketing efforts, from advertising to website to revenue.

“B2B marketers can learn a lot about competition and leadership from Steve Young, a sports legend who’s won on and off the field for decades,” said Chris Golec, CEO and founder of Demandbase. “In B2B marketing, we constantly have our eyes on competitors and use new progressive technologies to win. This is also very true in the business of sports, where winning is the end goal. Steve will provide us with some great insights that translate to any industry.”

In its second year, the Marketing Innovation Summit focuses on account-based marketing success stories, the convergence of B2B marketing and advertising and the hot topic of sales and marketing alignment. The event brings together leading brands, technology providers and B2B marketers, where they will share with attendees how businesses are connecting marketing and technology across an integrated marketing program.

The inaugural 2014 Marketing Innovation Summit’s featured speakers included Billy Beane, the Oakland A’s Manager of “Moneyball” Fame, as well as major brands Oracle, Adobe,, SAP, Google, CSC, Luma Partners, Lithium, DocuSign and more. Other hot topics from the inaugural summit included how-tos and success stories around multi-channel interactions and the growth of the marketing cloud.

Learn more about the Summit here: Watch last year’s highlights in this video here.

About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

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