SAN FRANCISCO – Feb. 9, 2015 – Demandbase, a leader in B2B marketing solutions, today announced that Steve Young will be a keynote speaker at the second annual Marketing Innovation Summit, which will be held on April 29-30 at AT&T Park in San Francisco. The former National Football League quarterback for the San Francisco 49ers will be the closing keynote of the second day of the event which will also feature success stories from top brands that have transformed their marketing efforts, from advertising to website to revenue.
“B2B marketers can learn a lot about competition and leadership from Steve Young, a sports legend who’s won on and off the field for decades,” said Chris Golec, CEO and founder of Demandbase. “In B2B marketing, we constantly have our eyes on competitors and use new progressive technologies to win. This is also very true in the business of sports, where winning is the end goal. Steve will provide us with some great insights that translate to any industry.”
In its second year, the Marketing Innovation Summit focuses on account-based marketing success stories, the convergence of B2B marketing and advertising and the hot topic of sales and marketing alignment. The event brings together leading brands, technology providers and B2B marketers, where they will share with attendees how businesses are connecting marketing and technology across an integrated marketing program.
The inaugural 2014 Marketing Innovation Summit’s featured speakers included Billy Beane, the Oakland A’s Manager of “Moneyball” Fame, as well as major brands Oracle, Adobe, Salesforce.com, SAP, Google, CSC, Luma Partners, Lithium, DocuSign and more. Other hot topics from the inaugural summit included how-tos and success stories around multi-channel interactions and the growth of the marketing cloud.
Demandbase is a leading advertising and personalization company for B2B. The Demandbase B2B Marketing Cloud is the only subscription-based ad targeting and web personalization solution that ables marketers to connect campaigns directly to revenue. Demandbase makes it possible for businesses to deliver personalized ads targeting specific businesses across the web, and then tailor the messages on their websites to convert these companies to customers. The B2B Marketing Cloud is powered by patented technology that enables marketers to identify and segment companies on the web and delivers detailed, targetable business attributes in real-time. The B2B Marketing Cloud connects to existing sales and marketing technologies – including CMS, CRM, marketing automation, analytics, chat and others — and provides a unified view of all activity across the entire sales funnel. With Demandbase, businesses can target, engage, convert and retain the customers only that matter most to their bottom line. Enterprise leaders and high-growth companies such as Adobe, Box, CSC, DocuSign, Dell and others use Demandbase to drive better marketing performance. For more information, visit https://www.demandbase.com.