Demandbase Introduces Video Advertising for B2B

Marketers Can Now Target Specific Companies and B2B Audiences on YouTube

SAN FRANCISCO, CA – April 25, 2014 — Demandbase, the leader in B2B targeting and personalization, today announced that its marketing platform will now include the ability to run video advertising campaigns targeting companies and business audiences on YouTube. The new video targeting functionality builds upon the cross-channel display and retargeting solutions, which have increased the company’s revenue from its advertising solution 453 percent in 2013 alone. With Demandbase B2B Video Advertising, B2B marketers have a greater depth of inventory to programmatically target specific companies wherever they are online, on any device they use, with zero waste. In conjunction with the video advertising capability, Demandbase is also announcing B2B Mobile Ads today.

More than 14 percent of American workers visit YouTube during work hours every day1, but B2B advertisers’ have had few options to include online video in their marketing mix. The ability to target people at specific companies while on YouTube is made possible by the Demandbase’s patented technology, proprietary data, and audience management functionality, which doesn’t rely on cookies or other personally identifiable information.

“Businesses have invested hundreds of millions dollars to develop video assets that help them attract and engage business buyers online, but most have been unsuccessful at generating the anticipated pay-off outside of the occasional click on their website,” said Chris Golec, CEO, Demandbase. “By enabling marketers to target and re-target specific companies or business audiences with video, we are the first to deliver ads with even greater context than with display-only campaigns, helping to accelerate the B2B sales cycle and dramatically increase the ROI of their advertising campaigns.”

Demandbase B2B Video Advertising is powered with Demandbase’s proprietary real-time bidding (RTB) platform, which was built to optimize B2B advertising and is offered to clients through a subscription model. It provides a unique opportunity to serve video ads to only the companies that matter most, while they are consuming relevant content on YouTube. Used by hundreds of companies, including Box, CSC, Dell, Avery Office Products and others, the Demandbase platform handles more than 1 billion web interactions per month to improve marketing performance and increase selling efficiency.

To learn more about Demandbase, visit

About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

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