SAN FRANCISCO – Sept. 30, 2015 – Demandbase, the leader in Account-Based Marketing (ABM), announced today, in collaboration with research firm Demand Metric, results from a new benchmark report titled “Account-Based Marketing Adoption.” In addition to detailing the impact of ABM, the new findings show that ABM has moved swiftly up the adoption curve. This is in large part because B2B marketers using ABM are seeing increased revenue, with 96 percent reporting that ABM is a key driver of marketing success.
ABM as a concept isn’t new: it allows marketing and sales to target and market to the accounts they value most. However, new technology is making it possible to scale ABM efforts from 50 accounts to 500 or even 5,000. This precise approach to targeting brings the right accounts into the sales cycle, making the marketing and sales process more efficient, while significantly growing revenue. In fact, the study validates that ABM increases engagement with target accounts; 83 percent of respondents agree this is the number one benefit of ABM.
“ABM is more than just a marketing strategy; it has become the cornerstone of most B2B marketing plans,” said Peter Isaacson, chief marketing officer at Demandbase. “By marketing to the accounts your sales team wants to sell to and measuring the results at the account level, B2B companies are driving alignment across the organization, improving customer experiences and growing their bottom line. As awareness of its benefits continue to grow, ABM is trending toward mass adoption.”
Additional study findings include:
“This study confirms that the impact of ABM is real,” said Jerry Rackley, chief analyst at Demand Metric. “The approach is critical for marketers who are constantly striving to produce better quality leads and engagement with those leads. More B2B marketers are recognizing what ABM is and what it can do for their business.”
Demandbase, the leader in Account-Based Marketing, enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. The Demandbase B2B Marketing Cloud is the only subscription-based ad targeting and web personalization solution that lets marketers connect campaigns directly to revenue. The B2B Marketing Cloud is powered by patented technology, which allows companies to identify the accounts they value most and personalize their digital marketing efforts to them. With Demandbase, businesses can target, engage, convert and retain the customers that matter most to their bottom line. Enterprise leaders and high-growth companies such as Adobe, Salesforce.com, Box, CSC, DocuSign, Dell and others use Demandbase to drive account-based marketing and maximize their marketing performance. More information can be found at https://www.demandbase.com.
Elisa Greene | firstname.lastname@example.org