What is B2B multi-channel marketing? 7 key channels and best practices to drive growth in 2026

Learn how to build a winning B2B multi-channel marketing strategy. Understand key channels, best practices, and how to measure your true ROI.

What is B2B market intelligence? The guide for GTM leaders

Stop making decisions in the dark. Learn how B2B market intelligence helps you understand competitors, find opportunities, and build a winning GTM strategy.

15 Best intent-based marketing tools & solutions for 2026

Explore the top rated intent based marketing tools for 2026. Check out these AI-powered solutions to consider for your martech stack next year.

What is revenue acceleration? The framework for GTM success

Revenue Acceleration is the effort of aligning marketing, sales, and CX teams to shorten the path from prospect to revenue, and from revenue to expansion.

Measuring ROI of intent-based marketing

Learn how intent-based marketing boosts ROI by cutting waste, speeding sales cycles, and aligning GTM teams. See metrics, attribution tips, and benchmarks.

The complete guide to intent-based marketing for B2B teams - examples & trends

Learn how intent-based marketing works for B2B: sources of buyer intent data, scoring, personalization, ABM alignment, and step-by-step implementation.

9 best practices for intent-based marketing campaigns

Learn the top 9 intent-based marketing best practices—from aligning signals to funnel stages to AI-powered scoring—to convert in-market accounts faster.

The complete guide to intent-based marketing for B2B teams

Learn how intent-based marketing works for B2B: sources of buyer intent data, scoring, personalization, ABM alignment, and step-by-step implementation.

What is revenue orchestration and why it’s the future of RevOps

Learn how to implement revenue orchestration for B2B growth. Align your sales, marketing and ops teams with this modern framework.

B2B marketing intent signals

Learn the different types of intent signals and how to apply them in your B2B marketing strategy.

Demandbase marketplace and developer portal

Frequently asked questions about the Demandbase Marketplace and Developer Portal. Learn how to connect, build, and grow your tech ecosystem.

AI agents: everything you need to know

Discover how AI agents transform businesses. Learn about their benefits and applications in sales, marketing, and beyond to drive efficiency and growth.

How does cookieless tracking work?

Learn how we are uniquely positioned to address Chrome’s 3rd-party cookie deprecation.

Learn about the difference between ABM and ABX and how both can help you go-to-market smarter.

What is display advertising?

Learn how display advertising can benefit B2B advertising strategies, and how to include ABM advertising and account-based advertising into your digital mix.

6 strategies for engaging the buying group through account-based marketing

B2B Buying Groups are what’s next for ABM and sales teams. Learn what buying groups are and how to use them to target B2B buying committees.

How to choose a B2B data provider

Choose the best B2B marketing data provider for your business. Get tips on data accuracy, verification, segmentation, customization, and compliance.

What is firmographic data?

Learn what firmographic data is, the different types of data, and how you can use it to identify and reach your target audience successfully.

What is data enrichment?

Unlock the full potential of your data with B2B data enrichment. Discover what it is and how B2B data enrichment can benefit your business.

What is a demand-side platform (DSP)?

Learn what a demand-side platform (DSP) is, how it works, and why our DSP was built specifically with B2B outcomes in mind.

What is people-based advertising?

Learn why people-based advertising is a more efficient and cost-effective method for reaching the right people in the right accounts.

The ultimate guide to B2B omnichannel marketing

Omni-what? Discover all you need to know about B2B omnichannel marketing and how it can help you open new doors for accounts to buy across channels.

11 types of marketing segmentation strategies for GTM leaders

See the main types of market segmentation and which ones are ideal for your organization so you can start targeting customers better and boosting sales.

What is data integrity? A complete guide

What is data integrity & how can help your business put an end to bad data? Learn more on Demandbase.

What is marketing orchestration?

See how marketing orchestration can help you streamline go-to-market efforts, deliver more effective campaigns, and get all of your teams on the same page.

What is B2B market segmentation? A complete guide

Learn about B2B market segmentation from the experts at Demandbase. Learn so you can start engaging prospects more strategically and closing deals faster.

What is customer segmentation? Definition and how-to

Discover customer segmentation and how to do it so you can start increasing customer loyalty, boosting conversions, and leading more successful campaigns.

What is B2B intent data? How to get it, use it, and more

Find out all you need to know about B2B intent data, so your marketing and sales teams can deliver more targeted, effective, and cost-efficient campaigns.

What is data cleaning? A complete guide to cleansing your data

See how data cleaning can help your organization make better decisions, reduce costs and launch more effective marketing and sales campaigns.

What is technographic data? How to get and use it

See how technographic data can help you understand prospects' current technology stacks, allowing you to target more effectively and boost revenue.

What is account intelligence? A complete guide

Find out everything you need to know about account intelligence to deliver a custom B2B experience, giving you a competitive advantage that increases sales.

How to create a B2B go-to-market strategy

Discover how to create a B2B go-to-market strategy for B2B products so you can chase the right audience and use your time and resources efficiently.

What is account-based experience? (and why ABX matters)

What is ABX? Learn how account-based experience (ABX) differs from ABM to orchestrate relevant, trusted marketing and sales touches.

Ideal customer profile

Learn from Demandbase about how to pick your ideal customer profile in account-based marketing.

Total addressable market

What is the total addressable market in account-based marketing? ABM Glossary and Resources from the experts.

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Demandbase FAQs

You’ve got ABM and GTM questions. We’ve got answers.

Your source for answers to frequently asked questions, definitions, and best practices for B2B account-based marketing, sales, revenue, and go-to-market teams.

Personalization

What is personalization in account-based marketing? ABM Glossary and Resources from the experts.

What is account-based marketing?

Understand the fundamentals of account-based marketing (ABM), how it works, and why it’s essential for modern B2B strategies.

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