Ideal Customer Profile

What is Ideal Customer Profile (ICP)?

Ideal Customer Profile is similar to Buyer Persona, but is an actual prospect with a specific job title or company that fits the script for your business to sell to.

How it applies with ABM

With ABM tools you can create a list of Target Accounts that are based on your Ideal Customer Profile. Stop wasting time going after random prospects, and instead go after ideal customers.

Go back to FAQs