Demandbase Virtual Events and User Groups
Learn and network with other Demandbase One™ users
Join regional user groups to swap ideas, share success stories, and get inspired by marketers who are driving results with Demandbase.
Connect, learn, and share revenue-driving strategies with fellow Demandbase enthusiasts at our user group events!
Whether you’re a seasoned account-based marketing expert or just beginning your journey, these user groups offer invaluable insights from peers across industries to help you optimize your ABM strategy and drive better results.
Register for one of our upcoming sessions below or catch up on our on-demand sessions.
Upcoming virtual events and user groups
Deep Dive Roadmap Session
December 11, 2025 — VIRTUAL
Join our exclusive virtual user group to preview Demandase’s AI roadmap, shape future innovations, and connect with peers. Reserve your seat today.
November 2025 recap
AI at Work: From Signals to Revenue
Our November User Group spotlighted how Thoughtworks is operationalizing AI across their go-to-market engine allowing them to turn data maturity into day-to-day intelligence and uncover buying groups they couldn’t previously see.
Key takeaways included:
-
How Thoughtworks shifted from “what happened?” reporting to proactive, AI-guided execution.
-
The impact of Buying Group AI, which unlocked 12% more accounts and surfaced non-traditional influencers across finance, procurement, and VP-minus layers.
-
Why centralizing scoring and predictive models inside Demandbase helped the team iterate faster and act more confidently.
-
A walkthrough of how AI-generated personas, buying groups, and recommended contacts streamline real-world marketing and sales workflows.
-
Practical guidance for embedding AI across GTM teams; starting with use cases, building belief through quick wins, and treating AI like a true team member.
Past virtual events and user groups
Demandbase Community Virtual User Group On-Demand. Account-based marketers connecting to empower each other in B2B account-based go-to-market.
Demandbase Community Virtual User Group On-Demand. Account-based marketers connecting to empower each other in B2B account-based go-to-market.
Featuring: Dylan Freier, Sr. Manager, ABM at Matillion and Caroline Newby, ABM Expert April 19th at 9am PT/12pm ET During this event, Demandbase Champion, Dylan Freier of Matillion and Caroline Newby, ABM expert, will dive into their tried and true methodology and welcome your questions in order to understand your use case and provide tips…
Featuring: Mandy Hanson, Director of Global ABM, Lacework May 3rd at 9am PT/12pm ET Mandy Hanson, Demandbase Champion and Director of Global Account Based Marketing at Lacework, leverages Demandbase One Intent to its fullest at Lacework. She leverages intent across prospect, customer and competitor campaigns and is looking forward to sharing her tips on…
Demandbase Community Virtual User Group On-Demand. Account-based marketers connecting to empower each other in B2B account-based go-to-market.
Demandbase Community Virtual User Group On-Demand. Account-based marketers connecting to empower each other in B2B account-based go-to-market.
Demandbase Community Virtual User Group On-Demand. Account-based marketers connecting to empower each other in B2B account-based go-to-market.
Demandbase Community Virtual User Group On-Demand. Account-based marketers connecting to empower each other in B2B account-based go-to-market.
Continue the conversation and get to know fellow Demandbase users in the Demandbase community hub, your central resource for expert insights and collaboration.
We have updated our Privacy Notice. Please click here for details.