Account-Based Advertising

Deliver personalized messages to the companies and job functions you care about most – anywhere, anytime

Target key accounts and job functions

While most advertising solutions are built to target only personas, Account-Based Advertising helps you target both your key accounts and specific internal job functions without waste. Deliver personalized messages to those companies and critical buyers to engage the right group of stakeholders and build consensus early.

Reach company stakeholders across the web

We help you to develop and build a list of target/named accounts – or work with your existing list. Then, using our proprietary ad technology/DSP and audience profile data, we place your ads across leading exchanges and publishers, serving your personalized messages to targeted companies and specific job functions within them.

Measure and optimize by account

We provide you with unique reporting that shows increases in website traffic and engagement by company, giving you unique insight into performance and connecting ad spend to revenue. You’ll also have an increased understanding of which accounts are getting ready to buy – making anonymous traffic actionable.

STEP 1

Select the companies you want to target

STEP 2

Target key accounts and job functions

STEP 3

Deliver personalized messages to stakeholders across the web

STEP 4

Measure account lift to track ROI

  • Motorola,
  • StrongView,
  • DocuSign,
  • Cherilyn StringerMotorola  · Marketing Communication Consultant

    "With Demandbase, we could track conversions and engagement of companies coming to our site. It became easy to see the impact of targeted personalized content. "

  • John DeringStrongView · Senior Marketing Manager

    "Knowing you're going to get your ad directly to the right companies is really valuable. Demandbase's approach is the only way I've been able to identify that you can actually do this."

  • Meagen EisenbergDocuSign  · VP of Demand Generation

    "With Demandbase Targeting & Personalization platform, DocuSign could dynamically deliver the right message to our target accounts at the right time in their buying cycle, increasing our sales pipeline 22%."

Motorola,  used the Demandbase platform to better attract, engage, convert and measure target accounts.

The Results
  • Achieved 100% boost in web traffic from target hospitality accounts via Demandbase Company Targeted Advertising
  • Increased web engagement with key accounts by 300% using personalized content
  • Gained an 81% increase in incremental page views for one account
 

Read more about the case study

StrongView, saw one-to-one results measured by website engagement from the list of strategic accounts.

The Results
  • Achieved a 42% lift in website traffic from target accounts.
  • Increased the time on website over 20X
  • Gained 29% conversion form inactive to active accounts.
  • Increased click-through-rate (CTR) 5X with dynamic vs. static content.
 

Read more about the case study

DocuSign, leader in eSignature transaction created a personalized experience for target segments, using Demandbase.

The Results 
  • Increased average time on site by more than eight minutes
  • Boosted page views by over %300
  • Tripled click-through rate
 

Read more about the case study

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Learn more about Account-Based Advertising with Demandbase B2B Marketing Cloud